The group developed a list of strategic partners and marketing targets to approach with the following goals:

• Increase DDI Alliance membership
• Increase use and adoption of DDI and get new DDI users
• Encourage new people to become involved in DDI stewardship (expand the community)
• Work with other research standards bodies to integrate and exchange information between DDI and other standards
• New Initiate and coordinate marketing activities to promote DDI to a broad set of existing and potential audiences
• New Establish and maintain a DDI brand, basic description of DDI, and a core marketing message
• New Ensure consistency in promotional and educational messaging by coordinating with other DDI working groups

Inaugural Charter

2015 Marketing Plan

2016 Marketing Plan

Meeting Minutes

Link to JIRA Issue Tracker