DDI Marketing Working Group

Forthcoming Meetings

• Wednesday 19 February 2025 16:30 GMT

• Wednesday 19 March 2025 16:30 GMT

• Wednesday 16 April 2025 16:30 GMT

• Wednesday 21 May 2025 16:30 GMT

Zoom Link

Previous Meetings

See the separate page Meeting Agendas and Summary Notes

Current Activities

Redefining the marketing message for the DDI Alliance and its products and services

Initial work has begun identifying the key features across products which would form the basis for a revitalised set of messages and accompanying materials.

Statistical Agencies Marketing Campaign

Initial work has begun to identify the key statistical agencies we wish to approach, how to do that and what specific materials would be needed.

Mission Statement

The mission of the DDI Alliance Marketing Working Group is to promote, facilitate, and accelerate the widespread adoption of the Data Documentation Initiative (DDI) standards through understanding the different audiences and tailoring messages to those audiences. 

Reporting to the Executive Board, this working group is expected to report back on the following key responsibilities within one year (with the possibility of extension).  

Key Responsibilities

Market Identification and Audiences

• Identify key audiences within the data communities that can benefit from DDI adoption.

• Identify the barriers hindering DDI adoption for these audiences and communicate them with relevant DDI communities.

• Prioritize audiences based on their potential impact and readiness for DDI implementation.

Highlight DDI Strengths for Each Audience

• Develop concrete use cases to make it easy for the different audiences to adopt DDI.

• Develop easy-to-understand materials that effectively communicate the strengths and advantages of DDI products.

DDI Promotion to Different Audiences

• Create compelling marketing campaigns to raise awareness, liaising with DDI Working groups and committees through webinars, workshops, conferences, and working papers and articles.

Participation

If you would like to be involved please contact secretariat@ddialliance.org

Participants

• Jared Lyle (DDI Alliance DIrector)

• Chantal Vallancourt (StatsCan)

• Jon Johnson (CLOSER / Executive Board)

• Dan Smith (Colectica)

• Arofan Gregory (Consultant)

• Carmen Picallo (Statistics Spain)

• Dan Gillman (BLS)

• Eric Sigaud (INSEE)

• Flavio Rizzolo (StatsCan)

• Hayley Mills (CLOSER)

• Matthias Umkehrer (IAB)

• Tonia Kong (StatsCan)

• Claire Stent (Statistics New Zealand)

• Barry Radler (Consultant) , 

• Olivier Dupriez (World Bank)